Final Evaluation

Question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products? - Mary Lawson

Question 2- How effective is the combination of your main product and ancillary texts?- Sinead Grace

https://sineadg124.wixsite.com/evaluation

Question 3- What have you learned from your audience feedback?- Mary Lawson

Question 3 from mary lawson

Question 4- How did you use media technologies in the construction and research, planning and evaluation stages?- Zoe Brant

Question 4 from mary lawson

Feedback from final product

Final Music Video

Final Digipak design

Sineads final Digipak design




Zoes final Digipak design

Production of Digipak

The original photo I used for the front cover of my Digipak was taken on the shoot for the main task:


I first placed this photo in Photoshop in order to edit it, I knew that I wanted to make it black and white with just the red cups in colour. In order to do this I selected the red cups, inverted it and then made the photo black and white.

I then placed the edited photo into InDesign and added text over the top.



For the back cover of the Digipak I took a standard wallpaper from google images, placed it in InDesign and added text, a barcode and our company logo on top. The font used for all the text on the front and back cover was Bernard MT Condensed.

I then moved the front and back cover onto the digipak template, here I placed and filled a grey circle to form the CD, I decided to keep the design for this simplistic as the front and back cover were quite busy. The inside I chose to add the lyrics to the song.

Colour Treatment

The editing for the final video was split into three sections with three main colour schemes; orange, pink and blue. The use of these colours would resemble different scenes from the bedroom to the party and to the outdoor scenes.

For the indoor shoots I used a fast colour corrector to add an orange tint to the footage, the reason for this was to resemble the day time as the footage was actually shot later in the day. The use of a luma curve also enabled us to brighten up the shots. I put both these effects on the first clip and then copied and pasted them both to the following clips in order to keep consistency.




For the party shoots I used the fast colour corrector to add a pink filter to the shoots, this pink represented the fine side of youth and was fitting for the themes shown of teens having fun at a party. The luma curve was used to darken the scenes as they were originally shot in the day time.



The outside shoots provided a problem since the footage came out darker than anticipated, therefore I had to use the luma curve to brighten up shots. I also used the fast colour corrector to add a blue filter on top of these shots to contrast with the pink shots previously. This also symbolises the stereotypical side of youth which is more serious than the party scenes portrayed previously.

Final Magazine Advert

The photo used for the magazine advert was taken on shoot for the main task. The reason I chose this specific shot was because I felt that it captured the overall theme of the video which is youth. The mise en scene with the graffiti on the wall along side the group of friends, I think, showed a stereotypical side of youth. I took inspiration from the magazine advert of Lana Del Rey's new album which I analysed in the planning process. I took inspiration from the positioning of the text and what to include.

Call Sheets

- Call sheets produced by Sinead Grace

Test Shoot

For our test shoot we decided to use the two main cast members in a selection of different scenes, in the bedroom scene, party/living room scene and at the park. From this we could look at the lighting for each location in order to engage whether we needed to make changes, it also gave us an opportunity to test out how we would edit each scene. In the bedroom scene the test shoot enabled us to work out where to position the camera for the real shoot, we placed a yellow colouration on this scene in order to show it was day time and to portray a juxtaposition from the following scenes which would be at night. When we filmed the living room scene it was clear that the lighting would need to be much brighter than in the test shoot, we placed a pink colouration on this scene to reflect the youth feel we wanted. The park scenes proved that we would have to time the shoot for this at around 17:00 in order to get the right amount of light in shot. To give a feel of night time we then placed a blue colouration on this scene. Overall the test shoot provided a platform to try out different lighting, editing techniques and camera positions in order to make the final shoot run as smoothly as possible.

Cast (head shots, talent release forms and personal release forms)

Headshots of the cast have been provided along with their talent and personal release forms.

Aimee Tyrrell

Mary Lawson

Bethany Carter

Bradley Bishop

Luke Riches

Zoe Brant

Lucy Baker

Risk Assessment

Camera shot list